News and updates on what I do.

YellowAPI Launch

In September 2010, we’ve launched YellowAPI – enabling any developer to build local apps by leveraging our local data.

Yellow Pages Group (YPG), a Canadian leader in local commercial and people search, announced today the BETA launch of YellowAPI.com, the company’s public application programming interface. YellowAPI.com will be open to developers across all platforms, allowing them to stream local search content directly from one of Canada’s largest and most robust business and person databases.

> Press release


News Coverage

Traditional businesses like directory publishers have been slower off the blocks to provide access to their content via an API. But the early movers who understood the importance of an API are beginning to see the payoff, such as YellowPages.ca and its Yellow API

Read More on ProgrammableWeb

The service is an example of how modern APIs work. It is by no means complete. It is a read-only API. But that is also the beauty of cloud-based services. It is not set in stone. Development continues and services are continuously added.

Read More on ReadWriteWeb

Yellow Media/YPG in Canada is starting to “make good” on its Yellow API strategy. Frankly all the directory publishers should have done this a couple of years ago, but most are thinking about it now. Twitter and local-mobile apps WHERE and Poynt are three early users of the API. However there are other developers using it too.

Read More on ScreenWerk

As a leader in Canadian local search, Yellow Pages Group (YPG) has been linking consumers and businesses for over a century. Now, with online and mobile platforms, YPG will be sharing methods to monetize your mashup. This session will introduce you to data sets for the next generation of local mashups, revenue models for local search apps, and include a developer demo on utilizing localized business data. Learn about the new tools YPG is offering developers to help them build the next local search app.

FITC website
Presentation (pdf)


The YellowPages.ca is the ideal partner for mobile companies: They have spent millions (MILLIONS) of dollars building one of the most comprehensive, location-based database of companies across Canada and are now letting everyone who wants to have access to it for their mobile applications through their YellowAPI program.

Stephane Marceau explains the rationale behind the Yellow API (starts at 4:17)






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