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YellowAPI Partners with Foursquare

In a further extension of its commitment to supporting application developer innovation in Canada and to driving additional potential leads to its advertisers, Yellow Pages Group (YPG) announced today its participation in the venue harmonization project of foursquare, a location-based social networking site.

Like contributing partners in this project, YPG adds to the authentication and accuracy of business locations in the foursquare database, as foursquare breaks out venues into a separate API, making location-based app development even easier for developers.

Press Release: http://www.yellowapi.com/foursquare

 

News Coverage

Canada’s Yellow Pages Group has inked a deal with NYC location-based social networking startup Foursquare in a move to participate in the latter’s “venue harmonization project”, an effort to improve the accuracy of business locations in the Foursquare database. 

Read More on TechCrunch
 

As part of the deal, Yellow Pages will make the information they have on 1.5 million Canadian businesses available to Foursquare through their YellowAPI. The deal will also allow the hundreds of developers using YellowAPI to integrate Foursquare functionality into their applications. 

Read More on NextMontreal

The thing we love most at Mashery is seeing our customers extend their brands in incredible new ways through their APIs. So you can imagine how thrilled we are about today’s announcements from Yellow Pages Group and Foursquare.

Read More on Mashery

 

Today Yellow Pages Group (YPG) announced an agreement with location-based social networking startup Foursquare to participate in their “venue harmonization project” – a project to improve the accuracy of business locations in the Foursquare database. 

Read More on TechVibes

Foursquare has added a powerful data partner in Canada. YellowAPI, the digital arm of the Canadian Yellow Pages, has offered their database of 1.5 million curated venues to foursquare as a part of their “venue harmonization project.” 

Read More on AboutFoursquare

Part of the Great Harmonization is to clean out those listings, as most tech blogs reported today. But the really exciting stuff is the idea that Foursquare is building the first truly universal database of places across the world, and they’re making it available to smaller-scale developers for free. 

Read More on BetaBeat

 

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