Written by Matthieu Houle

Top 25 All-Time Free Apps in Canada

As part of it’s “25 billion downloads” promotion on the iTunes App store,  Apple published the list of the “25 Top All-Free Apps in Canada”  (based on total number of downloads). is one of the two Canadian-owned apps on that list… Read more →

iTunes App Store Rewind 2011

App Store Rewind 2011

 Every year, Apple’s iTunes App Store editorial team selects the best apps from the year. They call it: App Store Rewind. It’s like the iDevice Grammys, without the gala, red carpet and party.

For the App Store Rewind 2011 (Canada), one notable fact is that our application is #9 Most Popular Top Selling Free Apps. Pretty awesome when you look at the list!

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YellowPages App Wins “Best in Mobile” at the 2011 Digi Awards

It’s one of these things that makes you love what you do. 2011 was a good year for our mobile products. This was the icing on the cake. Read more →

A realistic view on mobile advertising in Canada

Weare all aware that the mobile industry is experiencing a true expansion across the world, and from a Marketing point of view, this opens a door on a world of possibilities. With over 20 million cellphone owners in Canada alone, there are clearly huge numbers of people ready to be reached by location-based mobile advertising. Or are there? 

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ShopWise Featured on CTV

ShopWise was featured on CTV’s Canada AM. You can watch it here at 2:52. Read more →

Shopwise – Promo Video

Watch the promo video that was prepared for the launch of Shopwise

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Presented at SMB Forum

Mobile marketing is being touted as the next big thing in business and marketing. Geo-location, geo-fencing, check-ins, mobile-optimized website. Are these buzz words or real marketing opportunities for entrepreneurs or small business owners? 6.6M Canadians now own a smartphone and that number will grow by 25% in the next two years. Soon, mobile will surpass online as the premier source of information. Matthieu Houle, Director Mobile & Platforms at Yellow Pages Group will share with you the top 8 ways you can start leveraging mobile for your business today.

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Mediative Webinar: 8 Ways To Leverage Mobile For Marketing

This is a Webinar I did for the Mediative Digital Marketing Experts – Webinar Series hosted by Bill Barnes. See the presentation and watch the webinar below.

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Launching Mobile Placement Advertising

A smartphone is the ultimate tool for consumers to discover local products, services and businesses.

And we are embracing mobile devices at a dramatically fast pace to do so. There is a ton of studies and data to support this movement. As an example, for Yellow Pages Group,  more than 30% of searches are made from mobile devices. And that, more or less in the span of two years…

But here’s an interesting point.

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YellowAPI Partners with Foursquare

In a further extension of its commitment to supporting application developer innovation in Canada and to driving additional potential leads to its advertisers, Yellow Pages Group (YPG) announced today its participation in the venue harmonization project of foursquare, a location-based social networking site.

Like contributing partners in this project, YPG adds to the authentication and accuracy of business locations in the foursquare database, as foursquare breaks out venues into a separate API, making location-based app development even easier for developers.

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I’m an API Fanboy

Thoughts from the API Fanboys who were part of HackOTT

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Poynt Corporation Partners With Yellow Pages Group

I’m a big fan of  Poynt and their local application. And happy that we are in some way contributing to their success by powering their local business searches.

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Panelist at CMA’s DigiDays: “Navigating the Digital Labyrinth”

One of my first panels as a mobile product guy… never to late to start. Read more →

Business of APIs NYC 2010

Presentation I made at Mashery’s Business of APIs Conference, shortly after having launched YellowAPI. Read more →

YellowAPI Launch

In September 2010, we’ve launched YellowAPI – enabling any developer to build local apps by leveraging our local data.

Yellow Pages Group (YPG), a Canadian leader in local commercial and people search, announced today the BETA launch of, the company’s public application programming interface. will be open to developers across all platforms, allowing them to stream local search content directly from one of Canada’s largest and most robust business and person databases.

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