Tagged ‘SMB‘

Presented at SMB Forum

Mobile marketing is being touted as the next big thing in business and marketing. Geo-location, geo-fencing, check-ins, mobile-optimized website. Are these buzz words or real marketing opportunities for entrepreneurs or small business owners? 6.6M Canadians now own a smartphone and that number will grow by 25% in the next two years. Soon, mobile will surpass online as the premier source of information. Matthieu Houle, Director Mobile & Platforms at Yellow Pages Group will share with you the top 8 ways you can start leveraging mobile for your business today.

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Launching Mobile Placement Advertising

A smartphone is the ultimate tool for consumers to discover local products, services and businesses.

And we are embracing mobile devices at a dramatically fast pace to do so. There is a ton of studies and data to support this movement. As an example, for Yellow Pages Group,  more than 30% of searches are made from mobile devices. And that, more or less in the span of two years…

But here’s an interesting point.

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